trademarks Archives | Broken Joysticks

Ubisoft has filed for a brand new trademark that would cover the oft thought abandoned Beyond Good & Evil franchise. This new trademark would cover game software, clothing, online components to game software and interestingly paper products. While I doubt we could be seeing a BG&E pen & paper RPG, perhaps this new filing lends some credibility to the rumor from earlier in the year that Beyond Good & Evil 2 would be revealed as a Nintendo NX exclusive at this year’s E3.

The original reveal for BG&E 2 took play at Ubisoft’s Udays conference almost 8 years ago. After Michel Ancel reportedly left Ubisoft in 2010, this coincided with a confirmed gameplay leak that featured protagonist Jade running through an urban environment. Bringing things more closer to the present, it was reported last year that game was being play tested at Ubisoft’s Montpellier studio and whatever game Montpellier is working on, it has been confirmed to be targeted for current generation hardware (PS4, Xbox One, PC like specs).

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What do you think of this latest filing? Could BG&E 2 be on the way? Whatever happens, Broken Joysticks will have folks on the ground at E3 2016.

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It appears the movie World War Z will be getting the video game treatment. A trademark was registered by Paramount Pictures with emphasis on the electronic games industry. You can view the trademarks here and here.

The trademark specifies that the goods and services will be: “electronic games”, “electronic downloadable games”, and ““electronic game software for handheld electronic devices, video game cartridges and discs.” These trademarks were filed on the 10th of July. However, plans for the movie have not gone smoothly as the movie was halted in production and are still on shaky ground. This move by Paramount is mostly protection play as they do not want these trademarks being filed by other companies and people.

Originally released as a book in 2006, World War Z has been filming for well over 5 years now and there doesn’t seem to be a time table for a release.

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Ubisoft Files New Beyond Good & Evil Trademark

Is World War Z Getting Video Game Treatment?