UMV has announced a clothing line designed especially for e-sports players, streamers and broadcasters. This new line is called “Ult” and takes a minimalist approach to game focused fashion inspired by the Los Angeles streetwear aesthetic. Ult will not only feature conventional short sleeved tees but also long sleeved tees, hoodie, hats and jackets. UMV says that they are working alongside designers like The Seventh Letter.

Ult will be unveiled on their official website as well on the convention floor on June 13th, the first day of the E3 Expo. Alongside Ult UMV is also launching a line aimed squarely at broadcasters with wearable technology at the forefront of their design philosophy.

The Seventh Letter founder, Corey Zoltan had this to say about their partnership:

“Many of our streetwear fans also love competitive video games so getting to collaborate with ULT esports makes perfect sense, and we are excited to offer that to the community,”

Do you think that a line of e-sports specific clothing makes sense? Let us know in the comments section! Broken Joystick’s staff are in California and will be covering everything breaking from E3 2016 all next week.