Activision announced last week that Skylanders figures outsold all action-figure properties in the U.S. and Europe so far in 2013. The property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013 according to a release from Activision.
The Skylanders franchise has generated more than $1.5 billion in worldwide retail sales since the release of the first Skylanders game and figures in 2011.
“We began something very special with Skylanders and the magic of bringing toys to life through a video game,” said Eric Hirshberg, CEO, Activision Publishing. “But it’s not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations to this genre when Skylanders SWAP Force™ comes out in October.”