In just a single day, the P.R. department representing Hitman Absolution went from celebrating the creation of a brand-new Facebook App to promote the release of said game to initiating damage control because of it.
The idea of the app in question was it gave people a chance to send a virtual death threat (yes, that’s the intent of it, I kid you not) by providing a description set from a list of cruel attributes (i.e., muffin top, annoying laugh, small “breasts”, etc.) and a reason why Agent 47 should step forward and kill the person in question, along with a picture of the target.
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