It’s a recent business practice that I can’t stand: creating “new” content for purchase immediately after a game releases. Capcom has been guilty of doing this for a while (see Street Fighter x Tekken), and now Square-Enix is going to join in on the trend. Sleeping Dogs will have six months of planned DLC, which is already frustrating to hear.

I can appreciate wanting to extend the lifespan of your game, but not when the DLC in question seems to consist of nothing but clothing packs and weapon packs. You can expect a number of downloads for Sleeping Dogs, such as a Retro Triad Pack that features a “killer old school outfit with its own player buffs and funky kung-fu van.” Then, in September, there’ll be a high-speed Racing Pack and a SWAT Pack. So, the DLC seems to be somewhat cosmetic and unimpressive for those who simply want to play the game. I suppose if you really enjoy Sleeping Dogs, that you might want to check this DLC out, depending on how much it costs.

See Square-Enix’s press release on the matter by reading more.

SLEEPING DOGS’ ADVENTURE BEGINS THIS WEEK

– Six months of additional content planned –

LONDON – (13th August, 2012) – Square Enix London Studios, a part of Square Enix Europe, today announced its highly anticipated undercover cop drama SLEEPING DOGS will be in stores from August 14th in North America and from August 17th in Europe and other PAL territories. An incredible open world experience, SLEEPING DOGS aims to keep players returning to Hong Kong with plans for an extensive six months of additional content.

“SLEEPING DOGS is a game we know fans will want to keep on playing, so over the next six months we’ll be creating a series of new content packs giving players everything they need to keep enjoying the game,” said Lee Singleton, General Manager, Square Enix London Studios. “We want to create something to suit everyone’s play style from cool cars and high-speed missions to outlandish outfits and game-extending mission packs. The game launch is just the beginning.”

There will be a range of new downloads available at launch to help players get ahead of the game, including the 80s-inspired Retro Triad Pack, a killer old school outfit with its own player buffs and funky kung-fu van. New content packs are planned from September, beginning with a high-speed Racing Pack and an explosive SWAT Pack – further announcements to follow soon.

The first SLEEPING DOGS packs will be available from launch on the Xbox LIVE® online entertainment network, PlayStation®Network and Steam.

About the game
Developed by United Front Games in collaboration with Square Enix London Studios, Sleeping Dogs is a gritty and visceral open world cop drama set in the vibrant city of Hong Kong. Taking the role of undercover cop Wei Shen, players are tasked with taking down one of the city’s most fearsome criminal gangs from the inside. Offering players an island packed with action, every street corner, market stall, harbour dock or city skyscraper can become an opportunity for intense shoot-outs, adrenaline-fuelled street races and intense, brutal martial arts combat. Featuring one of the most intuitive and imaginative combat systems, Sleeping Dogs empowers players to perform an extensive set of martial arts moves, singlehandedly taking on numerous opponents. Players perform bone-crunching kicks and combos, vicious counters and a cinematic set of environmental takedowns making use of countless real-world items from circular saws to phone booths, incinerators to refrigerator doors.

Sleeping Dogs will be available for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft and Windows PCs from 14th August, 2012, in North America and from 17th August, 2012, in Europe and other PAL territories. For more information about the game, visit www.sleepingdogs.net and join our facebook page at www.facebook.com/SleepingDogsGame for regular updates.

About Square Enix London Studios
Square Enix London Studios is part of Square Enix Europe, sitting within Square Enix’s European head office in Wimbledon, South West London. The studio is focussed on bringing to market games from some of the world’s most successful and talented independent development teams. Previous partnerships include award-winning titles such as BATMAN: ARKHAM ASYLUM with Rocksteady Studios and JUST CAUSE 2 with Avalanche Studios.

About Square Enix Ltd.
Square Enix Ltd., a part of the Square Enix Europe business unit, develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix Group. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 100 million units worldwide, DRAGON QUEST® which has sold over 59 million units worldwide and TOMB RAIDER® which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix Ltd. can be found at http://www.square-enix.com/ eu/en/.

SLEEPING DOGS ©2012 Square Enix, Ltd. All rights reserved. SLEEPING DOGS, the SLEEPING DOGS logo, CRYSTAL DYNAMICS, DRAGON QUEST, EIDOS, FINAL FANTASY, IO INTERACTIVE, JUST CAUSE, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO and TOMB RAIDER are registered trademarks or trademarks of the Square Enix Group. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Windows, Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.